Project Description

In the 1990s, Big Rock Sports launched a B2B print magazine for their customers called Sportsman. After nearly two decades of continuous publication, Sportsman needed a major overhaul. We completely rebranded the magazine, giving it a fresh new look and a new name—Sporting Retailer. Using extensive customer research, we developed a solid, long-term content marketing strategy. The magazine’s new mission was to provide essential business-building knowledge to outdoor retailers across the US. And it worked. Sporting Retailer nearly doubled in size and became the cornerstone of the content marketing program at Big Rock Sports. It even landed a national publishing award.

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