In the 1990s, Big Rock Sports launched a B2B print magazine for their customers called Sportsman. After nearly two decades of continuous publication, Sportsman needed a major overhaul. We completely rebranded the magazine, giving it a fresh new look and a new name—Sporting Retailer. Using extensive customer research, we developed a

North America’s premier outdoor sporting goods distributor serves more than 15,000 fishing, shooting, camping, taxidermy, and marine retailers across the US, Canada, Caribbean and eight other countries. Big Rock Sports carries more than 190,00 product SKUs from over 1,200 manufacturers. BigRockSports.com Brand Development